General management for business unit Operations Adriatica, with 600+ employees. Activities included are: team building, performance management, supply chain management, budget and economics management and forecasting, process management, continuous improvement
Analyze, redesign and implement the Intercity trains repositioning program in the Italian travel industry. December 2006 launched the Eurostar City Brand. The Intercity train network operates more than one-hundred fifty trains on a daily basis; Thirty millions passengers/year, four-hundred fifty millions euro in revenues. Activities: Brand development, brand positioning, brand portfolio strategy, new product launch, sales and marketing planning, traffic monitoring, P/L monitoring.
Managed the CRM activities of the "Intercity Card" program with over 300,000 recorded customers in the italian market. Activities included are: Direct marketing and campaign management, customer care, contact centre supervision, database management and migration program from legacy systems to Microstrategy Datawarehouse, P/L monitoring.
Reported and forecasted for regional sales network. Local marketing and PR organization.
Responsible for day to day service delivery of the Trenitalia National Long Distance service with a special focus on train operations, emergency planning, control communications, performance tracking and management, Rail Network interface, manpower planning, process innovation and organizational redesign. Responsible for Fleet Management and planning for passengers trains locomotives.
Specialist Degree
BA
Concentration: Business Administration
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